As content creation specialists, we like to see our clientele utilize and maximize the media we create for them. There are many free methods of sharing and promoting your newly created content that can benefit your business exponentially. 

Use these tips and techniques as a general health checkup for marketing methods you may or may not be employing.

Here are 5 free methods that businesses can use in 2023:

  1. Social media marketing: Social media platforms such as Facebook, Twitter, and Instagram provide a powerful tool for businesses to promote their products or services for free. By regularly posting professional content (Professional photos and videos), engaging with customers, and leveraging social media tools, your businesses can build a strong online presence and connect with their target audience. Engaging and posting numerous pieces of captioned content within your niche also assists you in indentation for Search Engine Optimisation (SEO).

  2. Create a FREE Google business profile. Having a healthy Business Profile can attract a lot of customers to your offering. It can assist customers to find you, allow them to instantly read reviews from your product/service, and see what the Google community has posted in your store. Having up-to-date images of your products, shop layout, specials, and services is essential for your listing profile. 

  3. Email marketing: Email marketing is a cost-effective way to promote products, services, or special offers to subscribers. Businesses can use free email marketing software such as Mailchimp, Sendinblue, or HubSpot to create and send newsletters, promotional emails, and other marketing materials to their subscribers. Having an email popup on your website is a great way to capture emails, or you can capture customer details on checkout. Have you noticed how all large franchisers are constantly chasing emails? It’s because email marketing is STILL the cheapest and most affordable marketing method out there. Although Prime Perspectives can’t write your marketing emails, we can produce you excellent videos and images to attach to your branding.

  4. As mentioned earlier, SEO: Search engine optimization (SEO) is a process of optimizing a website to rank higher in search engine results pages (SERPs). By optimizing your website for keywords related to products or services you offer, businesses can improve their visibility and attract more organic traffic to their website. Most websites have an SEO segment in their builder, ensure these are up-to-date.

  5. Influencer marketing. This last technique can be costly when you find the right person, but nowadays people are more likely to purchase a product or service through word of mouth. This is due to instant certification and a level of trust that the marketed product is good! Influencer marketing involves partnering with social media influencers who have a large following in a particular niche or industry that aligns with your business. By collaborating with influencers to promote their products or services, businesses can reach a wider audience and build brand awareness. You may be able to score free marketing with some influencers by simply sending them your product to review, or depending on your influencer they may request reimbursement. This is a marketing tactic worth exploring!

These are just a few examples of free marketing methods that businesses can use in 2023. By leveraging these and other marketing strategies businesses can build a strong online presence, connect with their target audience, and drive sales without spending a lot of money on advertising.

If you are wishing to connect with larger audiences with content we’ve produced for you, Prime Perspectives offer a free consultation with your media delivery. Let’s connect and chat about our marketing goals and how we can help you. Our services include:

Photography

We can photograph a range of subjects from headshots to products and everything in between. With over 15 years of combined experience, whatever your subject matter, we would love to get creative with your business. Our photography is suited for signwriting, print media, social media, and website promotion. View our work here.

Video Productions

  • Television & pre-roll commercials

  • Demonstration & educational videos

  • Construction time-lapse

  • Social media & Reels

  • Website background loops

  • CASA-certified aerial cinematography & inspections

  • Real Estate Media

Latest Productions:

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